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SITG = Skin in the Game

"Show me the incentives and I'll show you the outcome."

- Charlie Munger

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SITG Commerce was founded by Brian Weiss in February 2021. After nearly a decade of working as a digital marketing consultant to the world's largest brands, Brian was ready to try a new approach to the agency model.


We strive to create client partnerships where incentives are in alignment. Our vendor & solution agnostic approach means that we are free to help you find the most efficient path to your goals, without being boxed in by any particular technology, business model or delivery approach.

It's all about finding the best fit for you.

A big part of that is understanding the underlying motivations for change and making sure we are addressing the root cause and achieving the desired outcome, rather than pushing a particular solution.

Life is too short to spend it on misguided projects that solve the wrong problem and create unnecessary complexity, stress and poor results.


SITG is a sponsor for private equity investments in SaaS, ecommerce, agencies and digital brands. We work with partners and co-sponsors as needed to bring the right mix of experience to the table. Our partners have raised billions in investment capital and executed hundreds of complex transactions across industries.

We also partner with business owners to help them overcome challenges to scaling their business and prepare for a successful exit or liquidity event based on their unique goals.

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